front page BA Advertising- Art Direction

Istituto Europeo di Design (Spain) Spain, Madrid / Barcelona

Location Spain, Barcelona Type Undergraduate, full-time Begins October Duration 3 years Study language English Awards BA Tuition fee €8,700.00 per year Entry qualification High school / secondary education (or higher) Please review the required documents for additional information. Language requirements English Accepted proof of proficiency: Dream Foundation language test, CAE or CPE, IELTS 6+, TOEFL 79+ or other equivalent Other requirements At least 2 reference(s) should be provided. A relevant portfolio is required. More information Expenses, accommodation, working etc. ied.edu/..rection%20(English%20language)/i

Apply now! Fall 2014 Application start: 1 Oct 2013 Application deadline: 10 Mar 2014 23:59 (GMT)

Course overview

The art director is responsible for the visual aspects of the creative development of a communications and corporate or product image strategy, transforming concepts into images and partnering with the copywriter to generate the contents of a TV advertisement, printed press or poster message. Advertising campaigns spring from the ability to interpret a company?s strategy creatively.
Art directors are also called in to develop corporate identities, logos, brochures and books and have to demonstrate creativity, solid technical expertise, a sense of aesthetics and high awareness of the evolutions of public taste and lifestyles.

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