front page BA Advertising- Art Direction
Istituto Europeo di Design (Spain)
Spain, Madrid / Barcelona
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Course overviewThe art director is responsible for the visual aspects of the creative development of a communications and corporate or product image strategy, transforming concepts into images and partnering with the copywriter to generate the contents of a TV advertisement, printed press or poster message. Advertising campaigns spring from the ability to interpret a company?s strategy creatively.
Art directors are also called in to develop corporate identities, logos, brochures and books and have to demonstrate creativity, solid technical expertise, a sense of aesthetics and high awareness of the evolutions of public taste and lifestyles.