front page BA PR and Event Management
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Istituto Europeo di Design (Italy)
Italy, Milano / Rome / Turin / Venice |
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Course overview
The public relations expert and event manager has the exciting task of building the company image and promoting good relations with all the groups it has contact with: employees, journalists, actual or potential customers, shareholders and financial institutions, opinion leaders, public and government bodies.
He or she is the voice of the company. He or she must be able to draw up specific communication strategies which are coordinated and coherent with the company philosophy, organize the press office, plan events and conventions and coordinate internal relations.