front page BBA Vitality & Tourism Management
HZ University of Applied Sciences
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People nowadays are concerned about their lifestyle, their health and their quality of life. They are looking for a healthy balance between body & mind. This Bachelor programme is developed due to the growing demand for Vitality & Wellness managers within the hotel and leisure industry and the demand for professional advisors in a working context.
In the course of the study programme you will know how to develop hospitality concepts, taking into account the demands of the market and the environment in which the company operates.
To be thoroughly prepared for your future job, you will work on concrete practical assignments during your studies. In the first two years you carry out projects, for which you analyze and solve professional problems. Each project is embedded in theoretical lectures and training, e.g. marketing, entrepreneurship, hospitality and human resource management. Right from the start, you acquire ample practical experience by working in businesses related to your study programme.
In the third year you carry out a business case and a research project in a real-life context and in the final year you have to apply for a work placement place in a company or organization.
After your study, you can work as an assistant manager of a commercial business manager in the field of health & lifestyle, or in the tourist sector.
You can also start your own business in the leisure sector or you can work in a large company as an advisor or staff member, for which you will purchase or develop services to keep the staff fit and motivated.