front page PgCert / PgDip / MA Product Design
Birmingham City University
United Kingdom, Birmingham
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This course challenges the ‘conceptualists’ against the ‘realists’, with the ultimate aim of fusing the best of both approaches somewhere in between. ‘Conceptual Realism’ therefore, is our unique approach to the subject of product design.
We achieve this by encouraging provocative debate and analysis of our discipline, with the intention of then seeking to create exciting new concept proposals. These are further developed and communicated through believable product narratives, backed up by supporting information from a wide range of viewpoints (for example, intellectual, commercial, material, technological, production, retail, customer and sustainability). Successful collaborative course projects have recently been conducted with Marks and Spencer, Cadbury, AGA, Pashley cycles, Denby, Richard Burbidge and Triumph motorcycles.
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