front page BBA International Marketing

Fontys University of Applied Sciences Netherlands, Eindhoven & Venlo

Location Netherlands, Venlo Type Undergraduate, full-time Begins September Duration 4 years Study language English Awards BBA Tuition fee €1,835.00 per year Entry qualification High school / secondary education (or higher) Please review the required documents for additional information. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Language requirements English Accepted proof of proficiency: Dream Foundation language test, CAE or CPE, IELTS 6+, TOEFL 79+, sufficient results in secondary school final exams or other equivalent Other requirements Please also attach a copy of your birth certificate to your documents. More information Expenses, accommodation, working etc. fontys.edu/..e.economie.english.52896.aspx

Apply now! Fall 2013 Application deadline: 1 Jun 2013 23:59 (GMT)

Course overview

Toyota, Adidas, Microsoft, Nokia, Coca-Cola; these are all major brand names that you may encounter every day. Many are known throughout the entire world and this is often accomplished by a perfect communication strategy. Why does the customer love a particular product… and why does he/she buy it? That is the exciting world of promotion. Marketing is much more than just advertising and logos. For a company, efficient marketing performance is not only a matter of making profit, but also of surviving in a highly competitive business world. The IM course programme covers all areas of professional skill and experience that are of great importance in the international economic process. Students will not only learn the theory, but also how to apply it in a practical manner. The assignments are often executed in cooperation with real companies and include tasks such as Product Development, Market Analysis & Evaluation and Strategic Planning in both national and international contexts. The course programme includes the following aspects:
• Market Research & Analysis
• Communication Planning
• Sales Planning
• Product Development
• The Student Company
• Event Management
• Online / Internet Marketing
• Consumer Behaviour
• Brand Management
• Internships

Career opportunities

You learn to become a market researcher, marketing and sales assistant, a responsible entrepreneur, marketing manager, product manager and sales manager, a consultant or an export leader.

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