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University of Applied Sciences Upper Austria Austria, Steyr / Wels / Hagenberg

Course overview

The ability to innovate is essential for international companies in a world of intensifying global competition. The development of new products can only be guaranteed by integration of marketing, design and technology with strategic thinking. That is the idea behind this Master’s Programme. Sound theoretical knowledge and the practical competences required for innovation and product management are imparted via an inter-disciplinary and innovative course model.

Focus
Graduates of this unique course fulfill the requirements for innovators of international companies. As managers of technical innovations and products they play a decisive role in the conception and market positioning of new products and thus secure the long-term success of companies. They possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate products from those of the competitors which requires not only product quality but also quality of internal company processes.
Furthermore graduates meet exactly the requirements of international industrial goods companies. As a manager of technical innovations and products they are primarily responsible for the conceptual design and positioning of products and thus ensure the long-term success of their business. They develop and implement appropriate marketing and design strategies that will allow your firm to stand out in terms of success and sustainability from the competition. As a "Process Development Engineer" they are responsible for the design and implementation of an efficient and integrated development process. As a "Product Concept Designer" graduates develop design concepts and models using new tools and visualization methods.