front page BSc Tourism & Leisure management
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Saxion University of Applied Sciences
Netherlands, Deventer & Enschede |
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Course overview
Tourism & Leisure Management is the ideal programme for people with a flair for languages, creativity, conceptual thinking, commercial insight and who are service-minded. A lot of attention is paid to professional skills and theory, and to management skills. Moreover, developing the proper professional and hospitable attitude is an important focus point. In the Tourism & Leisure Management course you learn how to successfully lead a business in the international tourism & leisure industry as a manager, entrepreneur or consultant. You learn to translate the wishes of a guest into appealing, innovative tourism- and leisure concepts.To this end, you will learn about the international tourism industry, design and planning of environmentally friendly resorts, ecotourism, motivation of travelers and factors affecting tourist behaviour. You will also gain expertise in managing visitor attractions, the protection and management of heritage and historic sites, tourism in rural areas, and the promotion and marketing of tourism products. All this will be dealt with by critically evaluating complex relationships between different sectors of tourism, tourism destination planning organisations and local communities through the use of international case studies (e.g. Canada)
Career opportunities
Along with the growth in international tourism and leisure, the demand from the industry for qualified labour is on the rise. Dutch education and research in tourism & leisure management is internationally renowned for its high standards. Therefore, alumni can be found in tourism and leisure businesses all over the world. In order to meet the increasing demand for professionals in this rapid growing industry the BBA programme in tourism and leisure management forms an excellent basis to start your career. The opportunities represent a broad range of related industries with many interdependencies in fields such as:
- Touroperators
- Recreation & Theme Parks
- Holiday Bungalow Parks
- Hospitality Service suppliers
- Hotels
- Resorts
- Airlines
- Cruiseship companies
- Event organisers
- Other (golf-, resort-, wellness-, sports management)

