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Thompson Rivers University
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The development of the adventure travel industry is paralleled by a growing need for capable adventure tourism managers. Local, national, and international governments, businesses, organizations, and communities require tourism experts to help develop, direct, and promote adventure experiences in their villages, cities, regions, and countries.
Adventure studies as a major or minor within the Bachelor of Tourism Management degree equip students for these opportunities by offering courses in the following topics:
adventure and sport tourism marketing
adventure tourism business management
contemporary issues in adventure tourism
eco and adventure tourism programming
international adventure business and community development
legal liability and risk management
policy development and planning
To build upon students’ existing skills and competencies, credits completed from the Adventure Guide Diploma, Adventure Sports Certificate, Adventure Management Diploma, the Canadian Mountain and Ski Guide Certification Program, and tourism or recreation programs from other post-secondary institutions may be transferred into this degree. Students may study full- or part-time. Adventure Studies are offered as an Honours Degree, a Major, and Minors within the BTM degree.
To maximize exposure to adventure studies, it is recommended that students take the Adventure Management Diploma as the first two years of study in the BTM.
As part of their course work, students in the BTM in Adventure Studies participate in numerous projects for local and foreign agencies. An international field trip is offered every year to familiarize students with adventure tourism development abroad.
The unique combination of theory and practice produces competent graduates who quickly apply the skills they gained as students to their careers:
as consultants to businesses, organizations, communities, and governments
as research assistants
as tourism product developers
as tourism industry professionals
as adventure tourism entrepreneurs and business managers